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E P I C   T H I N K I N G

Issue 37: December 2004

This month:

1. Introduction: A short round-up of the year
2. New white paper: Informal learning
3a. Research: A practical guide to accessible e-learning
3b. Research: Workflow Research
3c. Research: E-learning research - University of Sussex
3d. Research: ASTD State of the industry
4. Interview: Lee Maxey, CLO, Pathlore
5a. Article: Audio Review: Will Wright – Simulation Design
5b. Article: Audio downloads and Podcasting
6. Show report: Online Educa Berlin
7a. News: A useful e-learning source
7b. News: Healthcare and e-learning in the US
8. Jobs: Check out the latest vacancies
9. E-learning diary: January - June 2005

SANTA'S SACK

In the tradition of heaving stockings, bulging packages and stuffed stomachs the contents of this year's Epic Christmas newsletter are overflowing. We have added a couple of features including an e-learning diary showing the most important dates in the first half of 2005. Epic will be exhibiting at a number of locations during the year, the first of which will be the Learning Technologies show starting on January 26th in Olympia, London. Epic will be on stand 62 - if you would like an invitation to the show please contact us. Following on from last month's iPod learning White Paper, this month's jamboree publication features a review of downloadable audio files by Steve Rayson and Donald Clark has summarised the year's e-learning events. As usual, we welcome your comments and suggestions and I would like to extend personal thanks for your continued support throughout this year. Have a very Merry Christmas and a Happy New Year - see you in 2005.

Editor

INTRODUCTION

1. A short round-up of the year by Donald Clark, Epic

2004 was the year of the monkey and, true to form, there was a great deal of monkey business going on.

In January we had the now infamous Towards a Unified e-Learning Strategy. It was a sort of educational tract/DfES deapartmental plan, completely missing the commercial sector. End of January was the deadline for responses to the Government's Consultation Document. We are still waiting on the results! Someone mentioned February 2005. In the meantime, things have moved with informal learning and a dozen other market shifts.

Throughout the year some consolidation was seen in the US, notably the Docent and click2learn merger in March. In June Blackboard had hugely successful float on NASDAQ, but their competitors such as eCollege, Corinthian Colleges and DeVry continue to suffer. In the corporate sector we’re still waiting on Sumtotal to sort out the merger. Skillsoft have stabilised, however poor product perceptions continue.

In the UK KnowledgePool and ACT went into receivership while the UkeU collapsed with a Select Committee grilling the Chair and Chief Executive of HEFCE, especially the bonuses for 30 of the 70 staff. November saw the NHSU merge down into a new NHS Institute.

Merry Xmas

WHITE PAPER

2. Informal Learning

Informal, casual, instant, spot, embedded or workflow learning is now recognised as perhaps the most important form of adult learning, quantifiably more important than formal learning interventions. We all know that over a lifetime, most of what we learn is not within the context of a college, classroom or course. We develop daily through natural exploration, exposure and encounters with knowledge and people. It has even been described as learning that ‘takes place at subconscious levels’ Rusaw (1995).

Read more

To get your free copy contact us

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RESEARCH

3a. A practical guide to accessible e-learning

Providing accessible e-learning is becoming ever more critical in today's marketplace. It is not just a legal requirement, but can confer a competitive advantage on the organisations who make the effort to ensure that their e-learning is accessible.

A new report commissioned by the CIPD from Epic depicts the current state of play, and provides practical recommendations on how organisations should approach this thorny issue. Case studies illustrate how some other organisations are going about providing accessible e-learning without losing any interactivity or engagement.

The full report will be available in the next few days for free download via the CIPD website (www.cipd.co.uk).

3b. Workflow Research

Want to learn? Then stop trying.

Research released in November 2004 suggests that, in some circumstances, we learn best when we are not thinking about something too much. Dr Paul Fletcher published his findings in Cerebral Cortex.

The experiment was very clever involving the pressing of buttons in response to screen information. What the learners did not know, was that there were hidden sequences. Bizarrely those who simply went on to push the buttons did well, even denying that there were any sequences. When people were actively looking for the sequence, they did not show any evidence of getting faster or better. In fact, it appears that explicitly trying to learn obliterates implicit learning.

What’s going on here?

Their results indicated that the frontal lobes were most active during explicit learning, which was when they were looking for the sequence but showed least improvement in performance. It was also the case that, under this condition, the frontal lobes showed a very different relationship with other key brain regions and interacting with them in a different way than under circumstances in which subjects were performing the task optimally.

As Dr Fletcher said, 'This study shows that our frontal lobes, although thought to be the seat of higher human psychological function, may, under certain circumstances, be more of a hindrance than a help. That is, as many sportspeople have already discovered for themselves, there are certain circumstances under which we should stop deliberating and just act.'

This is an interesting finding and, in a small way supports the idea of embedded or workflow learning, as opposed to separate learning interventions.

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3c. E-learning research - University of Sussex

An interesting source of research in e-learning is the www.reveel.sussex.ac.uk site. This provides access and links to good research with the research methodology. This is an attempt to separate out the significant studies from those that have poor methodologies.

Several studies on learning effectiveness are of interest including:

Allen et al (2004)

Guerandel et a (2003)

Kekkonen-Moneta (2002)

On community and connectivity:

Uschi (2002)

De Laat & Lally (2004)

Rovai (2001)

Kreijns et al (2003)

There’s also a warning about the so-called ‘grey literature’, where the research is perhaps serving specific interests.

On the whole this is a credible site that holds lots of promise.

3d. ASTD State of the industry

Research: ASTD State of the Industry Report

Just released this month, the annual 2004 report has a wealth of data on the training industry based on data from 344 US organisations.

The headlines are:

1. Learning increasingly linked to performance
2. E-learning up from 15.4% to 23.6%
3. Annual training expenditure per employee steady at $820
4. Time steady at 26 hours per employee

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INTERVIEW

4. Given the chance, Epic loves to hear the opinions and experiences of influential figures within the learning industry. You may remember we ran an interview with John Brown of Ufi Ltd. back in October. This month, Lee Maxey, Chief Learning Officer at Pathlore, has generously answered our e-learning questionnaire. The questionnaire aims to get personal views, rather than general thoughts on the state of the market and the questions have been designed acccordingly.

Introduction by Donald Clark, Epic

Lee Maxey has been a constant source of inspiration for me. We have bumped into each other at many conferences in many cities and I'm always amazed at the freshness of his thoughts. One of his most endearing habits is his ability to change his mind. Having promoted the idea of LCMSs, he now sees them as red herrings. As an American who spent his early years in Europe, he can also see things from both sides of the pond. His sheer enthusiasm for learning and the internet comes through in this interview.

Q What's your INTEREST in learning/online learning?

I LOVE learning. My view is that if one is not learning, then one is not really living. As a student, competitive athlete, teacher, coach, and now as a parent, I continue to be amazed at how different learning can be depending on one’s perspective. Online learning is not the issue as much as one’s view of learning as a whole. Having the understanding and appreciation of how learning can change one’s world is far more important than the delivery vehicle for learning.

Q What interactive technology do you use and have at HOME?

We have a wireless DSL connection to the internet and a basic TV. We don’t watch much TV. Our use of the internet ranges from email, to shopping, to searches for needed information, to finding kids resources.

Q What stands out as your MOST EFFECTIVE learning experience?

Wood Badge training for Boy Scout Leaders and flight school training to be a pilot were both powerful learning experiences. They both were totally immersive, and continue to impact how I think about learning today. One was a team-based collaborative experience that involved a lot of behavioural and a “soft skill” focus. The other was an intense solitary activity with high degrees of precision and procedure.

Read the rest of the interview

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ARTICLE

5a. Audio Review: Will Wright – Simulation Design

At Epic we have all been excited recently by the potential of audio files and iPods as learning devices. Thus when I came across an audio file by Will Wright on www.itconversations.com I downloaded it to my iPod and began listening. Will Wright, for those that don’t know, was the founder of Maxis, the company that created the world’s best selling PC game The Sims. This is a game that my daughter spends many hours playing and hence I was also interested to understand the way the game was designed.

Will is also a very amusing speaker and interesting individual. He explained that when he gets a new game the first thing he does is work out what you have to do and then do the complete opposite i.e. drive the wrong way on a racing game. He also likes his children to experiment in the same way and added “do you know that Barbie’s hair is flammable?” I personally liked his style which made me listen on.

Read the rest of the review

5b.Audio downloads and Podcasting

www.itconversations.com offers free download audio files of conversations with leading people in the IT industry and is just one of many sites offering free audio downloads. You might also be interested in Podcasting. Podcasting is like subscribing to a set of news feeds except that rather than read them on screen you can listen at your PC or on an iPod. There are many podcasting feeds you can subscribe to at www.ipodder.org. These include regular podcasts from US Universities on education and technology. Even the BBC is getting in on the act. You can now sign up to the “In our Time” podcast where Melvyn Bragg and three guests investigate the history of ideas and debate their application in modern life. Just go to http://www.bbc.co.uk/radio4/history/inourtime/mp3_podcast.shtml. This automatically delivers a new audio file to your PC whenever the BBC updates it. Alternatively if you just want to download the file manually go to http://www.bbc.co.uk/radio4/history/inourtime/mp3.shtml.

Happy listening!

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SHOW REPORT

6. Online Educa Berlin 2004

Epic's Donald Clark recently spoke at the Online Educa international conference in Berlin. Here is his report of the show.

Online Educa is 10 years old this year and remains the leading European e-learning conference with:

  • 1700 registered participants from 60 countries
  • attendees from 63 countries
  • 344 speakers from 43 countries
  • 71 themed sessions

It’s an eclectic mix of researchers, educationalists, corporates and policy makers. Note that this doesn’t mean any real interaction between them. Indeed there were some fractious sessions and more than the odd culture clash (more of this later). In many ways this is what makes this an interesting event.

A strong feature of the conference is the short speaker slots. Three or four speakers per session means they’re limited to about 20 mins each. This lowers the odds on boredom, and as the speakers still have to pay to attend the quality can be variable. In fact, this year, there was some disgruntlement around ‘presentation skills’.

Read the rest of the report

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NEWS

7a. Useful e-learning source

Schmoller news

Seb Schmoller has been working away in e-learning for years. His ALT organisation is now a large and credible body, but it is his useful mailing that I’d like to turn your attention to. If you want useful UK news stories and links in e-learning, Seb keeps his eye on the e-learning ball. I have personally found this a useful source of market and academic information.

He also reviews our White Papers (fairly and objectively). I should add that our decision to make some available without registration was his idea.

HIGHLY RECOMMENDED

7b. Healthcare and e-learning in the US

Healthcare in the US has surprisingly low levels of training spend with many hospitals facing shrinking budgets, an unsophisticated infrastructure but a highly technical and diverse audience and 24/7 operations. However, they have lots of external training requirements – especially in health and safety.

Joint Commission for Accreditation of Healthcare Organisations (JCAHO), an accreditation body that requires documented annual training. Then there’s the Office of Inspector General (OIG) where compliance is backed up with huge penalties on fraud and abuse allegations. Hospitals therefore need compliance plans and need to adhere to National standards. Clinical professionals also need annual training. It is imperative that they receive annual training. The Risk Management Issues are enormous, especially around professional liability and malpractice issues.

Read the rest of the report

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JOBS!

8. Job vacancies

Epic is currently looking for e-learning designers and project managers.

Apply through our web site

BLENDED LEARNING COURSE - BOOK NOW

Develop an Effective Blended Learning Programme. This unique course from Epic, centred around a practical, hands-on workshop, gives a step-by step methodology for designing effective blended programmes, and tools to help with the decision-making process.

Click here for full course content and booking

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9. DIARY FOR 2005 - JANUARY TO JUNE

Date
Event
Venue
January 2005

 

12-15 Jan

 

 

BETT: the educational technology show

 

 

Olympia, London

 

 

18-19 Jan

 

 

NILTA Annual Conference 2005

 

 

London

 

 

20 Jan

 

 

E-learning Conference 2005

 

 

University of Ulster

 

 

25-26 Jan

 

 

Elearn Expo Paris

 

 

Palais des Congrès, Paris

 

26-27 Jan

Learning Technologies 2005

Learning Technologies 2004

EPIC EXHIBITS:
Visit Epic on stand 62

Olympia, London
February 2005

 

15-18 Feb

 

 

LEARNTEC 2005

 

 

Karlsruhe, GER

 

 

16-17 Feb

 

 

2nd Annual Financial eLearning Forum

 

 

New York, USA

 

 

21-23 Feb

 

 

WBE 2005

 

 

Grindelwald, Switzerland

 

28 Feb -
02 Mar

 

Training 2005

 

 

New Orleans, Louisiana, USA

 

March 2005 

 

1-5 Mar


SITE International Conference

 

Phoenix, Arizona, USA

 

 

9-11 Mar


SOCPO Annual Conference

 

Brighton

 

15-16 Mar

The Multi Channel Retail Show

MCRS 2005

EPIC EXHIBITS

ExCel, London

 

17-19 Mar

 

 

The Education Show

 

 

NEC Birmingham

 

 

18 Mar


 

E-Learning in Health and Social Care

 

 

Wrexham, North Wales

 

 

21-23 Mar

 

 

HC2005 Conference

 

 

Harrogate

 

April 2005 

 

2-5 Apr

 

e-Learning 2005 Dallas, Texas

12-14 Apr

HRD 2005

HRD 2005

EPIC EXHIBITS

Olympia, London

 

14-16 Apr

 

EURO TAAC 2005 Blackpool, UK

 

26 Apr

 

The British Learning Association Conference 2005 Royal Institution, London
26-28 Apr

ITEC 2005


EPIC EXHIBITS:

Amsterdam RAI International Exhibition & Congress Centre
May 2005

 

11-13 May

 

Online Educa Madrid Madrid, Spain

 

11-14 May


The Human Resources Forum
Aurora - Southampton Western Dock

 

22-24 May

 

eLearning Summit California, USA

 

24-25 May

 

ICEIS 2005 Miami, USA

 

26-27 May


eLearnExpo Moscow 2005
Moscow, Russia
June 2005 

 

5-9 Jun

 

ASTD International conference and exhibition Orlando, Florida, USA

 

15-17 Jun

 

eLit2005

Glasgow, Scotland

20-23 Jun

 

Eden 2005


Helsinki, Finland

 

21-22 Jun


GC Expo 2005
London, UK

 

21-22 Jun


e.Learning Regions&Cities 2005

Oxford, UK

 

22-23 Jun

 

HR Software Show Olympia, London

27-28 Jun

The Science Learning and Teaching Conference 2005

Warwick, UK

 

27 Jun- 2 Jul

 

Ed-Media 2005 Montreal, Canada

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