E P I C T H I N K I N G
Issue 37: December 2004
This month:
1. Introduction: A short
round-up of the year
2. New white paper: Informal
learning
3a. Research: A practical guide to accessible
e-learning
3b. Research: Workflow Research
3c. Research: E-learning research - University
of Sussex
3d. Research:
ASTD State of the industry
4. Interview:
Lee Maxey, CLO, Pathlore
5a. Article:
Audio Review: Will Wright – Simulation Design
5b. Article:
Audio downloads and Podcasting
6. Show report:
Online Educa Berlin
7a. News: A useful e-learning source
7b. News: Healthcare and e-learning in the
US
8. Jobs: Check out the latest vacancies
9. E-learning diary: January - June 2005
SANTA'S SACK
In the tradition of heaving stockings, bulging packages and stuffed
stomachs the contents of this year's Epic Christmas newsletter are
overflowing. We have added a couple of features including an e-learning
diary showing the most important dates in the first half of 2005.
Epic will be exhibiting at a number of locations during the year,
the first of which will be the Learning Technologies show starting
on January 26th in Olympia, London. Epic will be on stand 62 - if
you would like an invitation to the show please contact
us. Following on from last month's iPod learning White Paper,
this month's jamboree publication features a review of downloadable
audio files by Steve Rayson and Donald Clark has summarised the
year's e-learning events. As usual, we welcome your comments and
suggestions and I would like to extend personal thanks for your
continued support throughout this year. Have a very Merry Christmas
and a Happy New Year - see you in 2005.
Editor
INTRODUCTION
1. A short round-up of the year by Donald Clark, Epic
2004 was the year of the monkey and, true to form,
there was a great deal of monkey business going on.
In January we had the now infamous Towards a Unified e-Learning
Strategy. It was a sort of educational tract/DfES deapartmental
plan, completely missing the commercial sector. End of January was
the deadline for responses to the Government's Consultation Document.
We are still waiting on the results! Someone mentioned February
2005. In the meantime, things have moved with informal learning
and a dozen other market shifts.
Throughout the year some consolidation was seen in the US, notably
the Docent and click2learn merger in March. In June Blackboard had
hugely successful float on NASDAQ, but their competitors such as
eCollege, Corinthian Colleges and DeVry continue to suffer. In the
corporate sector we’re still waiting on Sumtotal to sort out
the merger. Skillsoft have stabilised, however poor product perceptions
continue.
In the UK KnowledgePool and ACT went into receivership while the
UkeU collapsed with a Select Committee grilling the Chair and Chief
Executive of HEFCE, especially the bonuses for 30 of the 70 staff.
November saw the NHSU merge down into a new NHS Institute.
Merry Xmas
WHITE PAPER
2. Informal Learning
Informal, casual, instant, spot, embedded or workflow learning
is now recognised as perhaps the most important form of adult learning,
quantifiably more important than formal learning interventions.
We all know that over a lifetime, most of what we learn is not within
the context of a college, classroom or course. We develop daily
through natural exploration, exposure and encounters with knowledge
and people. It has even been described as learning that ‘takes
place at subconscious levels’ Rusaw (1995).
Read
more
To get your free copy
contact us
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RESEARCH
3a. A practical guide to accessible e-learning
Providing accessible e-learning is becoming
ever more critical in today's marketplace. It is not just a legal
requirement, but can confer a competitive advantage on the organisations
who make the effort to ensure that their e-learning is accessible.
A new report commissioned by the CIPD from Epic depicts the current
state of play, and provides practical recommendations on how organisations
should approach this thorny issue. Case studies illustrate how some
other organisations are going about providing accessible e-learning
without losing any interactivity or engagement.
The full report will be available in the next few days for free
download via the CIPD website (www.cipd.co.uk).
3b.
Workflow Research
Want to learn? Then stop trying.
Research released in November 2004 suggests that, in some circumstances,
we learn best when we are not thinking about something too much.
Dr Paul Fletcher published his findings in Cerebral Cortex.
The experiment was very clever involving the pressing of buttons
in response to screen information. What the learners did not know,
was that there were hidden sequences. Bizarrely those who simply
went on to push the buttons did well, even denying that there were
any sequences. When people were actively looking for the sequence,
they did not show any evidence of getting faster or better. In fact,
it appears that explicitly trying to learn obliterates implicit
learning.
What’s going on here?
Their results indicated that the frontal lobes were most active
during explicit learning, which was when they were looking for the
sequence but showed least improvement in performance. It was also
the case that, under this condition, the frontal lobes showed a
very different relationship with other key brain regions and interacting
with them in a different way than under circumstances in which subjects
were performing the task optimally.
As Dr Fletcher said, 'This study shows that our frontal lobes,
although thought to be the seat of higher human psychological function,
may, under certain circumstances, be more of a hindrance than a
help. That is, as many sportspeople have already discovered for
themselves, there are certain circumstances under which we should
stop deliberating and just act.'
This is an interesting finding and, in a small way supports the
idea of embedded or workflow learning, as opposed to separate learning
interventions.
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3c.
E-learning research - University of Sussex
An interesting source of research in e-learning
is the www.reveel.sussex.ac.uk
site. This provides access and links to good research with the
research methodology. This is an attempt to separate out the significant
studies from those that have poor methodologies.
Several studies on learning effectiveness are of
interest including:
Allen et al (2004)
Guerandel et a (2003)
Kekkonen-Moneta (2002)
On community and connectivity:
Uschi (2002)
De Laat & Lally (2004)
Rovai (2001)
Kreijns et al (2003)
There’s also a warning about the so-called
‘grey literature’, where the research is perhaps serving
specific interests.
On the whole this is a credible site that holds
lots of promise.
3d. ASTD State of the
industry
Research: ASTD State of the Industry Report
Just released this month, the annual 2004 report
has a wealth of data on the training industry based on data from
344 US organisations.
The headlines are:
1. Learning increasingly linked to performance
2. E-learning up from 15.4% to 23.6%
3. Annual training expenditure per employee steady at $820
4. Time steady at 26 hours per employee
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INTERVIEW
4. Given the chance, Epic
loves to hear the opinions and experiences of influential figures
within the learning industry. You may remember we ran an interview
with John Brown of Ufi Ltd. back in October. This month, Lee Maxey,
Chief Learning Officer at Pathlore, has generously answered our
e-learning questionnaire. The questionnaire aims to get personal
views, rather than general thoughts on the state of the market
and the questions have been designed acccordingly.
Introduction by Donald Clark, Epic
Lee Maxey has been a constant
source of inspiration for me. We have bumped into each other at
many conferences in many cities and I'm always amazed at the freshness
of his thoughts. One of his most endearing habits is his ability
to change his mind. Having promoted the idea of LCMSs, he now
sees them as red herrings. As an American who spent his early
years in Europe, he can also see things from both sides of the
pond. His sheer enthusiasm for learning and the internet comes
through in this interview.
Q What's your INTEREST in learning/online
learning?
I LOVE learning. My view is that if one is not learning,
then one is not really living. As a student, competitive athlete,
teacher, coach, and now as a parent, I continue to be amazed at
how different learning can be depending on one’s perspective.
Online learning is not the issue as much as one’s view of
learning as a whole. Having the understanding and appreciation
of how learning can change one’s world is far more important
than the delivery vehicle for learning.
Q What interactive technology do you use
and have at HOME?
We have a wireless DSL connection to the internet
and a basic TV. We don’t watch much TV. Our use of the internet
ranges from email, to shopping, to searches for needed information,
to finding kids resources.
Q What stands out as your MOST EFFECTIVE
learning experience?
Wood Badge training for Boy Scout Leaders and flight
school training to be a pilot were both powerful learning experiences.
They both were totally immersive, and continue to impact how I
think about learning today. One was a team-based collaborative
experience that involved a lot of behavioural and a “soft
skill” focus. The other was an intense solitary activity
with high degrees of precision and procedure.
Read the rest
of the interview
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ARTICLE
5a. Audio Review: Will Wright – Simulation
Design
At Epic we have all been excited recently by the
potential of audio files and iPods as learning devices. Thus when
I came across an audio file by Will Wright on www.itconversations.com
I downloaded it to my iPod and began listening. Will Wright, for
those that don’t know, was the founder of Maxis, the company
that created the world’s best selling PC game The Sims.
This is a game that my daughter spends many hours playing and
hence I was also interested to understand the way the game was
designed.
Will is also a very amusing speaker and interesting
individual. He explained that when he gets a new game the first
thing he does is work out what you have to do and then do the
complete opposite i.e. drive the wrong way on a racing game. He
also likes his children to experiment in the same way and added
“do you know that Barbie’s hair is flammable?”
I personally liked his style which made me listen on.
Read the rest of the
review
5b.Audio downloads and Podcasting
www.itconversations.com
offers free download audio files of conversations with leading
people in the IT industry and is just one of many sites offering
free audio downloads. You might also be interested in Podcasting.
Podcasting is like subscribing to a set of news feeds except that
rather than read them on screen you can listen at your PC or on
an iPod. There are many podcasting feeds you can subscribe to
at www.ipodder.org. These
include regular podcasts from US Universities on education and
technology. Even the BBC is getting in on the act. You can now
sign up to the “In our Time” podcast where Melvyn
Bragg and three guests investigate the history of ideas and debate
their application in modern life. Just go to http://www.bbc.co.uk/radio4/history/inourtime/mp3_podcast.shtml.
This automatically delivers a new audio file to your PC whenever
the BBC updates it. Alternatively if you just want to download
the file manually go to http://www.bbc.co.uk/radio4/history/inourtime/mp3.shtml.
Happy listening!
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SHOW REPORT
6. Online Educa Berlin 2004
Epic's Donald Clark recently spoke at the Online
Educa international conference in Berlin. Here is his report of
the show.
Online Educa is 10 years old this year and remains
the leading European e-learning conference with:
-
1700 registered participants from 60 countries
-
attendees from 63 countries
-
344 speakers from 43 countries
-
71 themed sessions
It’s an eclectic mix of researchers, educationalists,
corporates and policy makers. Note that this doesn’t mean
any real interaction between them. Indeed there were some fractious
sessions and more than the odd culture clash (more of this later).
In many ways this is what makes this an interesting event.
A strong feature of the conference is the short
speaker slots. Three or four speakers per session means they’re
limited to about 20 mins each. This lowers the odds on boredom,
and as the speakers still have to pay to attend the quality can
be variable. In fact, this year, there was some disgruntlement
around ‘presentation skills’.
Read
the rest of the report
NEWS
7a. Useful e-learning
source
Schmoller
news
Seb Schmoller has been working away in e-learning
for years. His ALT organisation is now a large and credible
body, but it is his useful mailing that I’d like
to turn your attention to. If you want useful UK news
stories and links in e-learning, Seb keeps his eye on
the e-learning ball. I have personally found this a useful
source of market and academic information.
He also reviews our White Papers (fairly
and objectively). I should add that our decision to make
some available without registration was his idea.
HIGHLY RECOMMENDED
7b. Healthcare and e-learning
in the US
Healthcare in the US has surprisingly low
levels of training spend with many hospitals facing shrinking
budgets, an unsophisticated infrastructure but a highly
technical and diverse audience and 24/7 operations. However,
they have lots of external training requirements –
especially in health and safety.
Joint Commission for Accreditation of Healthcare
Organisations (JCAHO), an accreditation body that requires
documented annual training. Then there’s the Office
of Inspector General (OIG) where compliance is backed
up with huge penalties on fraud and abuse allegations.
Hospitals therefore need compliance plans and need to
adhere to National standards. Clinical professionals also
need annual training. It is imperative that they receive
annual training. The Risk Management Issues are enormous,
especially around professional liability and malpractice
issues.
Read
the rest of the report
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JOBS!
8. Job vacancies
Epic is currently looking for e-learning designers
and project managers.
Apply
through our web site
BLENDED LEARNING COURSE
- BOOK NOW
Develop an Effective Blended
Learning Programme. This unique course from Epic, centred around
a practical, hands-on workshop, gives a step-by step methodology
for designing effective blended programmes, and tools to help
with the decision-making process.
Click
here for full course content and booking
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9.
DIARY FOR 2005 - JANUARY TO JUNE
Date |
Event |
Venue |
January
2005 |
12-15 Jan
|
BETT:
the educational technology show
|
Olympia, London
|
18-19 Jan
|
NILTA Annual Conference 2005
|
London
|
20 Jan
|
E-learning
Conference 2005
|
University of Ulster
|
25-26 Jan
|
Elearn
Expo Paris
|
Palais des Congrès, Paris
|
26-27 Jan
|
Learning
Technologies 2005
EPIC EXHIBITS:
Visit Epic on stand 62 |
Olympia, London |
February
2005 |
15-18 Feb
|
LEARNTEC
2005
|
Karlsruhe, GER
|
16-17 Feb
|
2nd
Annual Financial eLearning Forum
|
New York, USA
|
21-23 Feb
|
WBE
2005
|
Grindelwald, Switzerland
|
28 Feb -
02 Mar |
Training
2005
|
New Orleans, Louisiana, USA
|
March
2005 |
1-5 Mar
|
SITE
International Conference
|
Phoenix, Arizona,
USA
|
9-11 Mar
|
SOCPO
Annual Conference
|
Brighton
|
15-16 Mar |
The
Multi Channel Retail Show
MCRS
2005
EPIC EXHIBITS
|
ExCel, London |
17-19 Mar
|
The
Education Show
|
NEC Birmingham
|
18 Mar
|
E-Learning
in Health and Social Care
|
Wrexham, North Wales
|
21-23 Mar
|
HC2005
Conference
|
Harrogate
|
April
2005 |
2-5 Apr
|
e-Learning
2005 |
Dallas, Texas |
12-14
Apr |
HRD
2005
HRD
2005
EPIC EXHIBITS |
Olympia, London |
14-16 Apr
|
EURO
TAAC 2005 |
Blackpool, UK |
26 Apr
|
The
British Learning Association Conference 2005 |
Royal Institution, London |
26-28 Apr |
ITEC
2005
EPIC EXHIBITS:
|
Amsterdam RAI International Exhibition
& Congress Centre |
May
2005 |
11-13 May
|
Online
Educa Madrid |
Madrid, Spain |
11-14 May
|
The
Human Resources Forum
|
Aurora - Southampton Western Dock |
22-24 May
|
eLearning
Summit |
California, USA |
24-25 May
|
ICEIS
2005 |
Miami, USA |
26-27 May
|
eLearnExpo
Moscow 2005
|
Moscow, Russia |
June
2005 |
5-9 Jun
|
ASTD
International conference and exhibition |
Orlando, Florida, USA |
15-17 Jun
|
eLit2005
|
Glasgow, Scotland
|
20-23 Jun |
Eden
2005
|
Helsinki, Finland |
21-22 Jun
|
GC
Expo 2005
|
London, UK |
21-22 Jun
|
e.Learning
Regions&Cities 2005
|
Oxford, UK
|
22-23 Jun
|
HR
Software Show |
Olympia, London |
27-28 Jun |
The
Science Learning and Teaching Conference 2005
|
Warwick, UK |
27 Jun- 2 Jul
|
Ed-Media
2005 |
Montreal, Canada |
RETURN OF POST
If you have:
* a question to put to the Epic Thinking user base
* a response to any of the points raised here
* a suggestion for a topic you'd like to see covered
mail
us right now
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